The world of communications is constantly evolving. Over 3.6 billion people worldwide use social media to stay connected, to share content and to stay informed.
Digital platforms play a major role as they are the pathways through which people access their news and information, (see graph 1). The symbiotic relationship between news publishers and digital platforms should be beneficial to both parties. But, this is not always the case. Especially, in a world where the pandemic seems to have accelerated the digital transformation in society.